I have used this strategy with a great success, which makes me recommend it to your home internet business too. It is quite simple to execute, but needs a thorough follow up. 1.The Traffic Influence Of The Page Rank Is Huge For Your Home Internet Business. When a surfer has typed your home internet business [...]

SEO Report Card: The Google Death Sentence

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21 Jun 2007

Seasonal online businesses, like, have it tough. During most of the year, they live lean while sales slow to a trickle. Then autumn comes and the manna begins to rain down from heaven. For Gifts By Delivery, the ramp-up begins in early October. The fourth quarter last year brought in 65 percent of the company’s [...]

SEO: Google Cracks Open Its Black Box

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21 Jun 2007

Wouldn’t it be great if Google offered insight into how your website stacks up against its super-secret algorithms? What ails your site when it comes to SEO and what could be done better? Google Webmaster Central does just that, by offering a plethora of diagnostic and statistical tools, advice, answers and peer support to SEOs [...]

SEO: Link Baiting Tips To ‘Juice’ Your Site

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21 Jun 2007

Link bait, simply put, is content that is so funny, so interesting, so useful, or otherwise remarkable that it becomes irresistible to bloggers and website owners, who set up links from their pages to the original material. I’ve seen link bait take the form of Top 10 lists, humorous videos uploaded to YouTube, checklists, cartoons, [...]

SEO Report Card: Error Pages Create Big Issues

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21 Jun 2007

Modernmini sells modern-style babies’ and children’s furniture, toys, bedding and more. Its site is powered by the Zoovy platform. Founder Pazit Kagel, a designer and mother of three, requested a site grade, and I’m happy to oblige. 1. The URLs contain session IDs — a no-no for SEO — but upon review of the cached [...]

How To Create ‘Buzz,’ Boost Traffic At Your Site

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21 Jun 2007

Over the last year or so, “social media” has quickly become the next “big” thing online. A plethora of social communities with names like Digg, StumbleUpon, del.icio.us, Wikipedia and YouTube have popped up to connect people who share common interests. As impressive as all that may sound, what does it actually mean to you, the [...]

Critique Part Three: Search Engine Optimization

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21 Jun 2007

the Problem: Long, complex URLs create search engine indexing issues. The Fix: Rewrite the URLs to eliminate “stop characters” from the URLs. You might wonder, “why bother?” when the dynamic pages are clearly getting indexed. Even so, studies undertaken by my company, Netconcepts, show that sites with dynamic URLs suffer greater PageRank leakage. Since the [...]

Is Your Website Ready For The Holiday Shopping Season?

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21 Jun 2007

Anyone’s who has talked with me for any given amount of time will tell you I’m adamant about testing sites for security and navigation. Summer is the perfect time to plot out upcoming holiday season sales campaigns, and it’s also the time to make sure things are running smoothly. With an ever-growing number of people [...]

SEO Report Card: Change Home Page Links

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21 Jun 2007

This month’s selectee, is an outdoor furniture manufacturer operating a small (less than 100 pages) MIVA Merchant-powered ecommerce site. Its rankings are in the doldrums. The store does not appear in the first 100 listings in Google for critical terms “Adirondack chairs” and “Adirondack chair.” This site is buried deep in Google’s results for many [...]

SEO: Metrics That Matter

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21 Jun 2007

Out with the old, in with the new. In terms of SEO, what’s falling by the wayside? Obsessively watching indexation numbers and rankings on “trophy� keywords (like the one you know the CEO always checks first thing in the morning). Worrying yourself sick over “duplicate content penalties.� Relying on Sitemap XML files to fix your [...]

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