Lots of research has focused on inbound links to a site, but little has focused on the number of links actually on a page (outbound or to other parts of a site). Many SEO gurus have recently been talking about something they call “PR Leak” which seems to be a theory that the more outbound [...]

I’ve read over and over that when it comes to building a website and getting a lot of traffic to it “Content Is King.” If you do a search for any topic you will find the websites that come up in the Top 10 all have a lot of content on their websites. When somone [...]

With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as “Internet Marketing” into Yahoo or Google and you will be returned over 8 million results! Unless your website is in the first [...]

For this question I called on Bruce Clay, founder of one of the world’s top search engine optimization companies. This is a rather technical answer, but nothing less will suffice due to respond to the nature of this important question. Bruce introduces several complex topics that you can explore further in links to his site given below.] [...]

Developing a successful online business is complex. No single suggestion is enough to make your business flourish. But here are a few thoughts that occurred to me when I visited your site. 1. Niche Size. Your niche is fairly small, so even when you optimize you may not get enough searches on the topic to [...]

Since your site is based on a platform, you can make a number of needed changes yourself from the merchant’s web interface without waiting for a website designer to do it for you. Here are a few ways to improve your site and promote it more effectively. (Of course, some of these changes you may [...]

Google has a different algorithm than Yahoo!, which seems to emphasize the context and linking text of incoming links more than other search engines. I used  to check for links to your domain. It found 21 backlinks, two of which are from the same site. More revealing, however, is the linking text for your links: [...]

If you’ve ever put off doing search engine optimization (SEO) because you know it’s so time consuming, here’s the book for you. The authors divide the task into 12 weeks of five days each, one hour per day, and walk you through the steps, day-by-day. For example. Week 5′s theme is “Site Structure Improvements” so [...]

Is repeatedly submitting your site to all the major search engines a “best practice”? Absolutely not. Should you submit your site anywhere? Yes, to the Yahoo! Directory, the Open Directory project (aka DMOZ.com), and key vertical directories in your topic area. That’s all you need. Launch your new site with good content, accessible webpage HTML coding, [...]

Is Search Engine Optimization (SEO) a science? An art? Is it hidden behind a black curtain? We still find lively debate on headline tags — H1 versus H-anything else — and whether metatags have any value. When all the dust settles, the principles remain the same: crawlable site architecture, attractive content that everyone important wants [...]