The structure of your website plays a key role in obtaining search engine rankings. If your website structure is too complex, the search engines may not be able to find the pages you want ranked. Fortunately, there exists a sitemap strategy that will provide an open door to search engines for just about any website, [...]

What Is Duplicate Content and Why Is It Worth Mentioning? The most straightforward definition I’ve come up with is: Duplicate content is text-based (spiderable) content on a web page that is currently found fully, or in part, in another location on the Internet. Search engines are not fond of duplicate content because in the past [...]

It depends. Pay-per-click search engine marketing, such as that offered by eSpotting and Overture, gives immediate results so it’s ideal if you need visibility quickly. Trusted Feed is very fast too. To make a site search engine friendly on the other hand, is a longer process and even if you use the Express Submission service [...]

At Weboptimiser there is. We go way beyond just search engine listings to cover the four cornerstones of Internet success: visibility, functionality, customer loyalty and economy. Our search optimisation processes, based on a combination of Web Intelligence research and our unique web-of-sites domain strategies, will not only put you at the top of the search [...]

Search engine optimization is a lot easier than you think. Although you need to gather a certain amount of information about your site, preferably before you build your site, once you have the right information, you can quickly and easily build a search engine optimized website that will get you traffic. Below are five tips [...]

Whether you’re launching a new site or just want to better optimize an existing site, your SEO efforts begin with proper keywords research. If done correctly, keyword research lays the foundation for a site that is fundamentally strong in the search engines. You’ll receive more qualified traffic and in turn convert more visitors into sales. [...]

Meta tags are not a magic solution. Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. Meta tags are contained in the HEAD section near the top of the page. Meta tags are HTML tags that help you control how some search engines may index [...]

I now propose to go right out on a limb and say that design has very little to do with search engine optimisation. This is a sweeping generalisation, I admit, and one to which my designer friends will take instant umbrage. But it is true to all intents and purposes. Design can certainly assist in [...]

SEO, or Search Engine Optimization, is one of the most highly talked about topics between Webmasters and marketers. It is probably also the single topic that more webmasters obsess over than any other (in terms of their website anyway!). However, while SEO can be an excellent resource for targeted traffic, all website owners should concentrate [...]

Why Bother With SEO For MSN? One of the most common preconceptions with SEO is that if you optimize a site for the benefit of Google then you will rank well with other search engines. However, the big three search engines (Google, Yahoo, and MSN) all use different algorithms that demand different things. Google has [...]